Accept the law of cause and effect. Take a second look at what appears to be someone’s “good luck.” You’ll find that mot luck but preparation, planning, and success producing thinking preceded his good fortune. Take a second look at what appears to be someone’s ”bad luck.” Look, and you’ll discover certain specific reasons. Mr. Success receives a setback; he learns and profits. But when Mr. Mediocre loses, he fails to learn.
2. Don’t be a wishful thinker. Don’t waste your mental muscles dreaming of an effortless way to win success. We don’t become successful simply through luck. Success comes from doing those things and mastering those principles that produce success. Don’t count on luck for promotions, victories, the good things in life. Luck simply isn’t designed to deliver these good things. Instead, just concentrate on developing those qualities in yourself that will make you a winner.
Never underestimate your own intelligence, and never overestimate the intelligence of others. Don’t sell yourself short. Concentrate on your assets. Discover your superior talents. Remember, it’s not how many brains you’ve got that matters. Rather, it’s how you use your brains that counts. Manage your brains instead of worrying about how much IQ you’ve got.
Remind yourself several times daily, ”My attitudes are more important than my intelligence.” At work and at home practice positive attitude. See the reasons why you can do it, not the reasons why you can’t. Develop an “I’m winning” attitude. put your intelligence to creative positive use. Use it to find ways to win, not to prove you will lose.
3. Remember that the ability to think is of much greater value than the ability to memorize facts. Use your mind to create and develop ideas, to find new and better ways to do things. Ask yourself, “Am I using my mental ability to make history, or am I using it merely to record history made by others?”
Intelligence excusitis, or “I lack brains,” is common. In fact, it’s so common that perhaps as many as 95 percent of the people around us have it in varying degrees. Unlike most other types of excusitis, people suffering from this particular type of the malady suffer in silence. Not many people will admit openly that they think they lack adequate intelligence. Rather, they feel it deep down inside.
Most of us make two basic errors with respect to intelligence:
We underestimate our own brainpower.
We overestimate the other fellow’s brainpower.
Because of these errors many people sell themselves short. They fail to tackle challenging situations because it “takes a brain.” But along comes the fellow who isn’t concerned about intelligence, and he gets the job.
The thinking that guides your intelligence is much more important than the quantity of your brainpower. Let me repeat, for this is vitally important: the thinking that guides your intelligence is much more important than how much intelligence you may have.
Mr. Ralph J. Chairman of the board of the general electric company, said this to a leadership conference: “We need from every man who aspires to leadership-for himself and his company-a determination to undertake a personal program of self-development. Nobody is going to order a man to develop…. Whether a man lags behind or moves ahead in his specialty is a matter of his own personal application. This is something which takes time, work. and sacrifice. Nobody can do it for you,”
Mr. Cordiner’s advice is sound and practical. Lice it. Persons who reach the top rungs in business management, selling, engineering, religious work, writing, acting, and in every other pursuit get there by following conscientiously and continuously a plan for self-development and growth.
Here are the three guides to acquiring and strengthening the power of belief:
Think success, don’t think failure. At work, in your home, substitute success thinking for failure thinking. When you face a difficult situation, think, ”I’ll probably lose.” When you compete with someone else, think, ”I’m equal to the best, ” not ”I’m outclassed. ” When opportunity appears, think ”I can do it , ” never ”I can’t.” Let the master thought ”I will succeed” dominate your thinking process. Thinking success conditions tour mind to create plans tat produce success. Thinking failure does the exact opposite. Failure thinking conditions the mind to think other thoughts that produce failure.
Remind yourself regularly that you are better than you think are. Successful people are not supermen. Success does not require a supermen. Nor is there anything mystical about success. And success isn’t based on luck. Successful people are just ordinary folks who have developed belief in themselves and what they do. Never-yes, never-sell yourself short.
Believe Big. The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier-certainly no more difficult-than small ideas and small plans.