Tools for Business Decision Making, WileyPLUS NextGen Card with Loose-leaf Set Single Semester: Tools for Business Decision Making
- Publisher : Wiley (WileyPLUS Products); 7th edition (July 24, 2019)
- Language : English
If you’re a natural wordsmith with a bit of marketing knowledge, you can establish yourself as a freelance copywriter. Whether you write blogs, web content or press releases, plenty of companies will pay for your services. You can increase your value by bringing SEO knowledge to the table to help your clients craft a strategy to attack specific keywords that their target audience is already using in their online searches. Most freelance copywriters charge $40 to $50 per hour, but those with expertise in a given vertical could charge even more. Freelance copywriting is a great business to run, because as long as you have an internet connection, you can work. It’s a business that you can operate from the comfort of your own home, or even from the road if you travel.
The importance of the internet grows with every passing day, making it harder all the time for businesses to cut through the clutter and properly market themselves. Digital marketing services are always in demand, and many small and midsize companies would rather outsource it than establish a costly in-house team. If you’ve got chops in SEO, content marketing, pay-per-click, web development or social media management, you could have a business opportunity that allows you the freedom to work from home.
Digital marketing is an important part of a brand, so it’s critical for you to respond to developments in your clients’ marketing strategies. Social media management entails watching for comments and messages around the clock, not just scheduling posts in a “set-it-and-forget-it” mindset. If you enjoy strategizing and implementing plans meticulously, digital marketing could be the right business for you. You may also consider becoming an affiliate marketer, which is another from of digital marketing.
With indoor dining limited in many locations right now, aspiring restaurateurs might find more success with a food truck. Food trucks come in all shapes and sizes, serving up a wide range of snacks and cuisines. Take your favorite style of food on the road and sell your culinary passions directly to hungry customers. Sure, you’ll be working, but you’ll be in a space you’re passionate about, with a chance to connect to people who have similar interests.
If you grew up with a lawn, chances are your parents made you take care of it. For many of us, lawn care is bothersome, but for some, it offers a sense of peace and serenity. Working outdoors with your hands to tame and beautify the natural landscape can be a rewarding experience, and since so many people find the work tedious, it can also be profitable.
Lawn care services require little more than some basic equipment, a trailer and perhaps some staff, depending on how many clients you have and how big the jobs are. You can quickly grow a small lawn care service into a full landscaping company by offering premium services and establishing a reputation as a brand that does a thorough job with a smile. If you like working outdoors and creating elegant landscapes, this could be the business for you.
Motivation is the process that initiates, guides, and maintains goal-oriented behaviors. It is what causes you to act, whether it is getting a glass of water to reduce thirst or reading a book to gain knowledge.
Motivation involves the biological, emotional, social, and cognitive forces that activate behavior. In everyday usage, the term “motivation” is frequently used to describe why a person does something. It is the driving force behind human actions.
Motivation doesn’t just refer to the factors that activate behaviors; it also involves the factors that direct and maintain these goal-directed actions (though such motives are rarely directly observable). As a result, we often have to infer the reasons why people do the things that they do based on observable behaviors.
There are many different uses for motivation. It serves as a guiding force for all human behavior, but understanding how it works and the factors that may impact it can be important in a number of ways.
Understanding motivation can:
All people experience fluctuations in their motivation and willpower. Sometimes you might feel fired up and highly driven to reach your goals, while at other times you might feel listless or unsure of what you want or how to achieve it.
Even if you’re feeling low on motivation, there are steps you can take that will keep you moving forward. Some things you can do include:
There are a few things you should watch for that might hurt your motivation. These include:
What are the things that actually motivate us to act? Throughout history, psychologists have proposed different theories to explain what motivates human behavior. The following are some of the major theories of motivation.
The instinct theory of motivation suggests that behaviors are motivated by instincts, which are fixed and inborn patterns of behavior. Psychologists including William James, Sigmund Freud, and William McDougal have proposed a number of basic human drives that motivate behavior. Such instincts might include biological instincts that are important for an organism’s survival such as fear, cleanliness, and love.
Many of your behaviors such as eating, drinking, and sleeping are motivated by biology. You have a biological need for food, water, and sleep. Therefore, you are motivated to eat, drink, and sleep. Drive theory suggests that people have basic biological drives and that behaviors are motivated by the need to fulfill these drive.
Whenever we think about young millionaires Mr Azad Chaiwala is one of the good examples for Pakistani youngsters. He is a good image of Pakistan. He is a multi-millionaire and off course multi-talented personality. He is an incredibly successful entrepreneur as well. He started his business career with 53 Pkr only at the age of 12 in Mirpur Azad Kashmir. When he was 21, He makes millions of dollar in the gaming industry.
The turning point of his life when his first gaming website freeonlinegames.com also called FOG.com was made in 2000-2001. FOG.com welcomed over 2 billion game players. This is because it gave high-quality games free of cost FOG.com was ranked in the 700 most popular websites across the globe. The most famous game of his career was “Dirt Bike” which was played 3 billion times since 2003 when published.
Azad has over 1000 apps already published. His applications/games downloads cross 700 million. Some notables are given below:
He has a youtube channel with 870k+ followers
He has a Facebook page with 450k+ follower
Now he is a millionaire he had the bounty of domains. He owned more than 15000 domains.
On google, he had clicks of more than 800m. All because of his ability to understand the quality of problem-solving content.
In 2009 Azad welcomed his first students, Girls from a Gov College based in District Bhimber. For Azad, it was a race against time. These girls were leaving college and had yet not learned anything about computers. He wanted Pakistan to have a skilled female workforce and educated mothers. The first batch was so successful that 4 students were who had taken the (Advance computing, office receptionist/admin & office computer technician) course reported getting jobs based on their skills alone. Azad was thrilled with the result and proceeded to open a further 21 branches all free of cost under the name Infaaq IT Center.
Though there were tens of thousands of students who learned via his institutes for free, Azad felt they were always undervalued and underutilized (FREE was stigmatized as being low quality), thus in 2019 began the formal closure of all 22 institutes. shutting the doors of the last one on 31st December 2019. On first January 2020, Azad opened the doors to one mega centre under his own name Azad Chaiwala Institute. This time Azad decided to charge the public, rich or poor, they had to pay as no longer was he going to accept Pakistan lowering itself to charitable donations. It was time for Pakistan to stand up. And in the process of revolutionizing education. Azad plans on making a lot of money, much to the dismay and heartache of his haters.
Azad’s plan is to give consumers in Pakistan a much higher level of skill-based education at a much cheaper cost and in a significantly shorter time period. He is sure the smart ones will choose the skill over ratta every single day.
Some of Azad’s ongoing projects which in his own words he does not yet consider major successes are SecondWife.com/Polygamy.com & GoMarry.com – In one shape or another, Azad is trying his best to bring stability and happiness into peoples lives through marriage.
Remember Bengamin Fairless when things go wrong. Just do two things:
It is not possible to achieve large success without hardships and setbacks. But it is possible to live the rest of your life without defeat. Big thinkers react to setbacks this way: Regard the setback as a lesson. Learn from it. Research it Use it to propel you forward. Salvage something from every setback.
Blend persistence with experimintation. Back off and start afresh with a new approach.
Think Big Enough to see that defeat is a state of mind, nothing more.
There’s always demand for creative handmade jewelry. I’ve seen not just one, but several people, build a successful jewelry business out of their home. And today there are seemingly unlimited venues for selling your jewelry.
You can sell your jewelry on websites like Etsy and eBay. Some people get started selling at craft fairs and flea markets. I’ve seen other people sell through jewelry shops. Jewelry retailers will look for a significant discount to retail, such as 50% or more. Initially merchants may only take your product on consignment – which means they don’t pay you or take ownership until the jewelry actually sells.
Whatever sales approach you take I would recommend you also support it with your own website and marketing efforts, including building and email list and a social media presence. This will help you develop repeat customers, add new customers by word of mouth and build credibility.
Holly Christensen is an example of someone who changed careers to pursue her passion by starting her own jewelry business. Holly began by making jewelry on her kitchen table and personally selling it at local craft shows. Her unique touch was to include sand from popular beaches within her jewelry. People told her it was a crazy idea.However, Holly stuck to her vision of beach sand jewelry and has been very successful. She has developed a solid base of repeat customers, has over 20 employees, and sells through retailers throughout the world.
Ariana Huffington started a blog with her friend Ken Lerer in 2003 after a failed political race for governor of California. They pulled together news stories and gave political commentary naming their blog The Huffington Post. In 2011 they sold it for $315 million.
A blog is a great example of a business that you can start small and grow at your own pace. Popular blog topics include fashion, food, travel, music, sports, local interest, hobbies and much more. Choose a narrow or specialized topic and stick to it. Let your personality shine and include specific, actionable advice or pointed commentary.
My experience with blogs is that great topics and writing is seldom enough to build a sizable audience. You should learn basic SEO (search engine optimization) techniques so that your posts rank well in Google search results. Plus you’ll want to know how to best use email and social media marketing.
To monetize your blog there are a number of options. The easiest is to sign with an advertising network such as Google, Facebook or Outbrain and let them do all the work for you. You will have to have a lot of traffic however to make much money by selling advertising.
Another popular option is affiliate marketing. You provide links on your blog to other businesses that sell products or services and they pay you a commission on each sale. You can approach affiliate marketers directly, such as Amazon. Or you can use an affiliate marketing service such as ClickBank or ShareASale. These services offer thousands of products with commissions as high as 70%.
You can also sell your own products or services from your blog. For example, you could sell your own webinars, courses, ebooks, handcrafted goods, or consulting or coaching services. On the island of Nantucket I watched Gene Mahon build a successful blog business called Mahon about Town. An avid photographer, Gene filled his blog with fresh photos, developed a strong following and sold ads to local businesses.
If you can add 2 plus 2 and get 4 most of the time or can read “See Spot run!” then you have what it takes to be a tutor – at least for first graders! And if your skills are more advanced then you can tutor at higher levels. Or you can just hire other people to do all the tutoring for you!
You can tutor almost anywhere. You can tutor online via video, such as on Zoom. You can go to your clients’ homes or they can come to your home. Or you can meet in a coffee shop or a library.
The demand is huge. We hired tutors to help my kids improve their college entrance test scores. One year, when they decided they weren’t learning much at school, we hired a tutor to home school them. The tutor was an MIT college student who had never tutored, but nonetheless was fabulous.
Tutoring is still another example of a very easy-to-start business. Yet you can grow it as large as you want by hiring additional tutors and ramping up your marketing. For example, I sold a career magazine business that I started to Kaplan Inc. Kaplan has grown into a world leader in tutoring with over 12,000 employees and over 1 million students.
Want to express your creativity and make some money at the same time? How about a craft business?
Years ago my Great Aunt Betty made and sold a variety of creative craft items. She sold them both through a small shop on her property and also directly to a few stores. I remember her taking some highly decorated wicker pocketbooks she had made to be sold at Bonwit Teller, once one of Boston’s most famous women’s stores.
Today the opportunities to sell your crafts are seemingly endless with the expansion of the Internet. With websites like Etsy.com, it is simple to sell your own crafts. But if you really want to turn this into a business, you should develop your own online presence. I would suggest starting with a website. Then adding an email list. Also consider social media.
You can also sell your craft items offline. You can start by selling at local art and craft fairs. And you can also approach retail stores yourself. Or once you have a good product line put together, you may want to consider contracting a sales rep firm that focuses on the gift trade. A sales rep firm will sell your products to retailers for you on a commission basis, usually 15% of the wholesale price. I successfully used sales reps firms to sell my books into the gift trade. You can find these firms at the larger gift shows or you can approach them online.
This is another perfect business that you can start small, even part-time, and then grow at your own pace.
You can start with just a basic lawn cutting service. All you’ll need is a second hand lawn mower and a grass catcher. You don’t need a fancy truck or trailer. My friend’s landscaper carries his lawn mower in the trunk of his car.
You can grow this business quickly by both adding customers and adding services. Typical add-on services include leaf collection, yard clean up, edging, weeding, snowplowing, and applying fertilizer. The next level of services you could offer would be flower, bush and small tree planting. The highest level of services would be landscape architecture/design, designing and creating beautiful landscapes for higher end homes and commercial locations.
You can make big money cutting small lawns! Even just cutting a few lawns yourself you will likely be able to earn more per hour than many people earn at professional jobs. Add in a few basic services and your income can quickly add up. For example, last year I paid my landscaping service $13,785 for just one residence. They did grass cutting, yard cleanup, and snow plowing but nothing fancy – I hired other services for fertilizer application and irrigation. So how do you get going with a landscape business and how do you get customers? Of course you start with a business plan. Then give a lot of thought to marketing. I would suggest you use both online and traditional marketing.
Are you always fixing things around the house? Often on call when friends need small projects completed? Put together a website, figure out what your time and expertise is worth, and start asking those thankful friends for referrals.
Dating consultants usually charge for their time. They help people create successful online dating profiles, source possible matches from outside normal online channels and offer a level of personalization Tinder just can’t. Think you’ve got a knack for the match? This might be the business for you.
People will always need clothing hemmed and buttons mended — and you could be the person to do it. If you love sewing, start by offering simple services like those mentioned above, and expand your repertoire to dressmaking and design as you build a customer base and demand.
From building websites for other small businesses to providing technical support for certain projects, quality web development is in high demand right now. With such a technical skillset, make sure you can describe what you do and how you will do it in easy-to-understand language. Test your messaging on friends and family who don’t have a firm understanding of the work you do.
Offer in-home consultations, personalized nutrition and exercise regimens, and community boot camps to get the word out. Don’t forget to populate an Instagram feed with inspirational quotes, free exercise videos, and yummy snack ideas as well — it’s a common way for fitness gurus to build their brand.