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Case Study about Coca Cola

Introduction Coca-Cola was invented in 1886 by John Smyth Pemberton, a pharmacist in Atlanta, Georgia. He brewed the syrup in a brass pot in his backyard. Even at this early stage, the power of branding was important, with Pemberton’s partner, Frank M Robinson, naming the dark brown liquid ‘Coca-Cola’ because he thought the two Cs …

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